Our Head and Heart approach integrates our advanced data analytics offering and our psychological tools and principles to optimise both emotional impact and performance marketing.
Head and Heart adds new depth into our core services.
Our strategies ensure your sponsorships absolutely deliver against business needs, and critically strengthen your brand purchase drivers.
At any stage of the sponsorship life-cycle, our value assessment gives you a hyper-accurate snapshot of the potential value of the sponsorship to you.
Our transparent procurement process guarantees you the best combination of price to rights.
Our testing protocols precisely establish audience responses to all campaign communications and optimise acceptance.
Ongoing monitoring against outputs and outcomes, with additional impact assessment – pinpointing pre-conscious movement in brand affinity, salience, association; and ESG
We also offer a range of often unique specialist sponsorship services.
Our approach to effectiveness endears us to pro-active marketing procurement teams. Our experience with Leadership and Development and OD enables us to deliver solidly against employee engagement and performance improvement. We have extensive experience of Olympic and Paralympic Partnership and a unique understanding of how to address the holistic needs of Partners. And our heritage with sustainability and the world of the NGO allows us to create triple bottom line impact for sponsors and rights-holders. Our partnership with Livewire enables us to apply our expertise in analysis, strategy and planning globally to the world of gaming.
Sponsorship often represents a large investment. Not just the rights fee and activation budget, but management time, organisational resource and opportunity cost.
So it’s important that the big sponsorship decisions are the right ones.
Our sponsorship services have you covered.
Check out our blog on a range of subjects.
Here are three recent posts on strategy, impact and evaluation.
There’s certainly no shortage of posts out there on the web talking about sponsorship strategy. In fact, in the context of sponsorship, the word strategy
Sponsorship, impact and ESG used to be very remote companions – but now there’s a large role for sponsorship in both communicating and delivering impact.
Why are sponsorship evaluation budgets so tight? There’s not an agency that doesn’t subscribe in principle to the importance of sponsorship evaluation – but relatively
