We now use large commercially available datasets to help clients identify and analyse fanbase data and marry rightsholder first party databases with internal CRM systems. This enables sponsors to optimise CRM by aligning segments and defining high value segments.
Other unique tools include Sponsorship TURF (Total Unduplicated Reach and Frequency) analysis, Lifestage and Touchpoint analysis, our Sponsorship Targeting Model and ROMI Modelling.
Our sponsorship analytics lead to clear Yes/No investment decisions.
But the challenge is still to find sponsorship analytics support which cuts through the intrinsic challenges of sponsorship measurement.
And too often, decisions are still made on poor information, or the wrong information or data commissioned by the rights-holder to demonstrate the strengths of their sponsorship – such as media valuation.
If you have a sponsorship contract coming up for renewal – and you’re unsure whether it’s delivering the value you need, we have a new solution that’s objective and crystal clear.
Combining our new advanced data analysis with pre-conscious testing, our Value Assessment gives you a clear of the commercial value achievable from the sponsorship fanbase and a precise picture of the impact the sponsorship can or should have on your brand.
Up to the moment sponsorship intelligence is critical.
The competitive landscape, global and local, is complex, and rapidly evolving.
And information overload is here to stay.
There’s intense time pressure on sponsorship teams, central and local; a constant demand to demonstrate an understanding of key sponsorship trends and ensure competitive advantage; and an always on requirement to monitor own and competitor sponsorship activity across multiple territories and languages.
RedEye is an always-on platform which aggregates, filters, and prioritises a range of sources from around the world.
For clients, it’s a 24/7 curated and moderated online platform which tells sponsorship teams exactly what they need to know about their activity, their sector, the wider marketplace, and provides immediate access to in-depth analysis and a distinct competitive advantage.
Price on application.