USING ANALYTICS TO DRIVE SPONSORSHIP EFFECTIVENESS

DATA-LED DECISION-MAKING HAS ALWAYS BEEN OUR MANTRA

From the earliest days of Redmandarin, sponsorship analytics were critical. We integrated TGI, media and sales channel data, brand metrics with consumer insight and bespoke evaluation to generate commercially effective strategies and solutions.
 
Nowadays, clients have more data, they share more data and sponsorship analytics have a larger role to play.
 

But the challenge is still to find analytic support which cuts through the intrinsic challenges of sponsorship measurement.

And too often, decisions are still made on poor information, or the wrong information or data commissioned by the rights-holder to demonstrate the strengths of their sponsorship.

Data analytics continue to underpin our strategy and planning – and over time we have developed more tools and approaches to support key decisions. We help clients to collect, identify and analyse data from inside and outside of the business to provide relevant and useful intelligence.

Unique tools include Sponsorship TURF (Total Unduplicated Reach and Frequency) analysis, Lifestage and Touchpoint analysis, our Sponsorship Targeting Model and ROMI Modelling.

Our sponsorship analytics lead to clear Yes/No investment decisions.

OUR ANALYTICS SERVICES INCLUDE

  • competitor
    Audience Analysis
  • competitor
    Competitor Analysis
  • fluctuation
    PEST Analysis
  • market-trends
    Trends Analysis
  • valuation
    Opportunity Analysis
  • return-on-investment
    Sponsorship ROI Modeling
  • analysis (1)
    ROMI Analysis
  • sponsor
    Sponsorship Targeting
  • valuation
    Valuation Model
  • research
    TURF Analysis
  • analysis
    Lifestage analysis
  • money-growth
    Spend Efficiency
  • market
    Contract and Rights Package Audit

For evaluation-related posts, see below or visit our blog

Sponsorship
admin

Sponsorship Assessment

One part of a recent RFP focused on sponsorship assessment: how would Redmandarin create an assessment framework to compare two properties? It was a thorough

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Investment Case
admin

Making the business case

Developing a business case for sponsorship is hard, especially if sponsorship is not currently a part of your marketing mix. How to create sufficient internal

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