But the challenge is still to find analytic support which cuts through the intrinsic challenges of sponsorship measurement.
And too often, decisions are still made on poor information, or the wrong information or data commissioned by the rights-holder to demonstrate the strengths of their sponsorship.
Data analytics continue to underpin our strategy and planning – and over time we have developed more tools and approaches to support key decisions. We help clients to collect, identify and analyse data from inside and outside of the business to provide relevant and useful intelligence.
Unique tools include Sponsorship TURF (Total Unduplicated Reach and Frequency) analysis, Lifestage and Touchpoint analysis, our Sponsorship Targeting Model and ROMI Modelling.
Our sponsorship analytics lead to clear Yes/No investment decisions.