
Sponsorship Assessment
One part of a recent RFP focused on sponsorship assessment: how would Redmandarin create an assessment framework to compare two properties? It was a thorough
But the challenge is still to find sponsorship analytics support which cuts through the intrinsic challenges of sponsorship measurement.
And too often, decisions are still made on poor information, or the wrong information or data commissioned by the rights-holder to demonstrate the strengths of their sponsorship – such as media valuation.
Data analytics continue to underpin our strategy and planning – but over time we have developed more tools and approaches to support key decisions. We help clients to collect, identify and analyse data from inside and outside of the business to provide relevant and useful intelligence.
Unique tools include Sponsorship TURF (Total Unduplicated Reach and Frequency) analysis, Lifestage and Touchpoint analysis, our Sponsorship Targeting Model and ROMI Modelling.
Our sponsorship analytics lead to clear Yes/No investment decisions.
Up to the moment sponsorship intelligence is critical.
The competitive landscape, global and local, is complex, and rapidly evolving.
And information overload is here to stay.
There’s intense time pressure on sponsorship teams, central and local; a constant demand to demonstrate an understanding of key sponsorship trends and ensure competitive advantage; and an always on requirement to monitor own and competitor sponsorship activity across multiple territories and languages.
RedEye is an always-on platform which aggregates, filters, and prioritises a range of sources from around the world.
For clients, it’s a 24/7 curated and moderated online platform which tells sponsorship teams exactly what they need to know about their activity, their sector, the wider marketplace, and provides immediate access to in-depth analysis and a distinct competitive advantage.
Price on application.
For evaluation-related posts, see below or visit our blog
One part of a recent RFP focused on sponsorship assessment: how would Redmandarin create an assessment framework to compare two properties? It was a thorough
Many years ago now we wrote a blog post called Media. Value. Cabbage – on the subject of post event sponsorship valuation. (We use the
Developing a business case for sponsorship is hard, especially if sponsorship is not currently a part of your marketing mix. How to create sufficient internal