USING ANALYTICS TO DRIVE SPONSORSHIP EFFECTIVENESS

DATA-LED DECISION-MAKING HAS ALWAYS BEEN OUR MANTRA

From the earliest days of Redmandarin, sponsorship analytics were critical. We integrated TGI, media and sales channel data, brand metrics with consumer insight and bespoke evaluation to generate commercially effective strategies and solutions.
 
Nowadays, clients have more data, they share more data and sponsorship analytics have a larger role to play. Sales data can often now be closely linked to digital data, and  the major digital platforms now offer a wealth of information that is precise and almost freely available.
 

But the challenge is still to find sponsorship analytics support which cuts through the intrinsic challenges of sponsorship measurement.

And too often, decisions are still made on poor information, or the wrong information or data commissioned by the rights-holder to demonstrate the strengths of their sponsorship – such as media valuation.

Data analytics continue to underpin our strategy and planning – but over time we have developed more tools and approaches to support key decisions. We help clients to collect, identify and analyse data from inside and outside of the business to provide relevant and useful intelligence.

Unique tools include Sponsorship TURF (Total Unduplicated Reach and Frequency) analysis, Lifestage and Touchpoint analysis, our Sponsorship Targeting Model and ROMI Modelling.

Our sponsorship analytics lead to clear Yes/No investment decisions.

OUR ANALYTICS SERVICES INCLUDE

  • competitor
    Audience Analysis
  • competitor
    Competitor Analysis
  • fluctuation
    PEST Analysis
  • market-trends
    Trends Analysis
  • valuation
    Opportunity Analysis
  • return-on-investment
    Sponsorship ROI Modeling
  • analysis (1)
    ROMI Analysis
  • sponsor
    Sponsorship Targeting
  • valuation
    Valuation Model
  • research
    TURF Analysis
  • analysis
    Lifestage analysis
  • money-growth
    Spend Efficiency
  • market
    Contract and Rights Package Audit

Sponsorship Intelligence 24/7

Up to the moment sponsorship intelligence is critical.

The competitive landscape, global and local, is complex, and rapidly evolving.

And information overload is here to stay.

There’s intense time pressure on sponsorship teams, central and local; a constant demand to demonstrate an understanding of key sponsorship trends and ensure competitive advantage; and an always on requirement to monitor own and competitor sponsorship activity across multiple territories and languages.

RedEye is an always-on platform which aggregates, filters, and prioritises a range of sources from around the world.

RedEye provides 24/7 curated intelligence.

For clients, it’s a 24/7 curated and moderated online platform which tells sponsorship teams exactly what they need to know about their activity, their sector, the wider marketplace, and provides immediate access to in-depth analysis and a distinct competitive advantage.

Price on application.

For evaluation-related posts, see below or visit our blog

Sponsorship
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Sponsorship Assessment

One part of a recent RFP focused on sponsorship assessment: how would Redmandarin create an assessment framework to compare two properties? It was a thorough

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Investment Case
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Making the business case

Developing a business case for sponsorship is hard, especially if sponsorship is not currently a part of your marketing mix. How to create sufficient internal

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