USING ANALYTICS TO DRIVE SPONSORSHIP EFFECTIVENESS

DATA-LED DECISION-MAKING HAS ALWAYS BEEN OUR MANTRA

From the earliest days of Redmandarin, sponsorship analytics were critical. We integrated TGI, media and sales channel data, brand metrics with consumer insight and bespoke evaluation to generate commercially effective strategies and solutions.

Nowadays, clients have more data, they share more data and sponsorship analytics have a larger role to play.

But the challenge is still to find analytic support which cuts through the intrinsic challenges of sponsorship measurement.

And too often, decisions are still made on poor information, or the wrong information or data commissioned by the rights-holder to demonstrate the strengths of their sponsorship.

Data analytics continue to underpin our strategy and planning – and over time we have developed more tools and approaches to support key decisions. We help clients to collect, identify and analyse data from inside and outside of the business to provide relevant and useful intelligence.

Unique tools include Sponsorship TURF (Total Unduplicated Reach and Frequency) analysis, Lifestage and Touchpoint analysis, our Sponsorship Targeting Model and ROMI Modelling.

Our sponsorship analytics lead to clear Yes/No investment decisions.

OUR ANALYTICS SERVICES INCLUDE

Audience Analysis
Competitor Analysis
PEST Analysis
Trends Analysis
Opportunity Analysis
Sponsorship ROI Modeling
ROMI Analysis
Sponsorship Targeting
Valuation Model
TURF Analysis
Lifestage analysis
Spend Efficiency
Contract and Rights Package Audit

For evaluation-related posts, see below or visit our blog

Sponsorship

Sponsorship Assessment

One part of a recent RFP focused on sponsorship assessment: how would Redmandarin create an assessment framework to compare two properties? It was a thorough

January 31, 2022 1 Comment

Procurement

Sponsorship rights valuation – and cabbage

Many years ago now we wrote a blog post called Media. Value. Cabbage – on the subject of post event sponsorship valuation. (We use the

January 3, 2022 4 Comments

Investment Case

Making the business case

Developing a business case for sponsorship is hard, especially if sponsorship is not currently a part of your marketing mix. How to create sufficient internal

August 10, 2017 No Comments

USING ANALYTICS TO DRIVE SPONSORSHIP EFFECTIVENESS

DATA-LED DECISION-MAKING HAS ALWAYS BEEN OUR MANTRA

OUR ANALYTICS SERVICES INCLUDE

Sponsorship Assessment

Sponsorship rights valuation – and cabbage

Making the business case

NAVIGATION

Our Services

Redmandarin