Sponsorship strategy is all about building competitive edge : how do we use sponsorship to delivery against our key objectives?
And it starts with asking the right questions:
- what is the role of sponsorship within our marketing mix?
- how do we scope suitable partnerships?
- how do we ensure salience in a crowded landscape?
- how do we ensure our sponsorship is defensible?
- how do we align sponsorship with our business model?
- how will the sponsorship change our relationship with key audiences?
- how do we model the expected return?
- how do we build the investment case?
- how do we make our sponsorship work harder?
- are we really getting value from our investment?
- how do we guarantee success?
These are some of the questions we address with excellence in sponsorship strategy.