This was developed for London 2012, as employee engagement is a fundamental element of successful Olympic partnership – and refined for Pasona, a partner of Tokyo 2020. Beyond creating employee champions of the partnership, we found a way to harness the excitement of the Olympics and Paralympics to deliver HR learning objectives. This had the triple effect of boosting employee engagement, creating stronger advocacy and delivering enhanced learning impacts.
On a more targeted basis, our team supports Leadership and Development professionals to design innovative and immersive programs which emerge from the raw content of the sponsorship – from the performance lessons of elite sport to the innovation learnings of the social enterprise.
Another product which evolved out of London 2012 for implementation in Tokyo 2020 is our Learning Management System.
In our almost universal experience of working with four partner clients of London 2012, employees of Partners were not able to converse about the Games.
There were many reasons – but the single largest was the lack of a coherent integrated internal communications platform.
Information was fragmented, with no consistent editorial style; and presented in a format which discouraged reading, learning and understanding.
This had a number of implications:
Our LMS was created to address this. It not only aggregates and harmonises content from various sources to become the go-to location for all sponsorship news, it presents the larger picture to employees so they feel emotional ownership of the partnership – and can engage on a secure internal platform.
Part SAAS, part content management, our LMS aligns employees positively behind your larger partnerships.