Redmandarin was the original strategic sponsorship consultancy – and remains the best.


Because we’ve spent 20 years refining our practice, our methodology and our thinking. In many respects, re-defining sponsorship and sponsorship consultancy.

Adapting, evolving, integrating growing.

Constantly refining our understanding of sponsorship excellence – to pass on the benefits of this knowledge and expertise to our clients.

To help them navigate the shortest and most effective route to success.


defining sponsorship, published in 2009, set out our vision and definition for sponsorship


The sponsorship industry consists mainly of sales and activation agencies. Their business models are largely based on 10 – 30% of client spend. The more you spend, the more they earn.

Our business model is based on your success.  We prefer our clients not spend money, rather than waste it. As your sponsorship consultancy, our goal is to  make your investment work harder. We reduce wastage. We guarantee accountability.


Having spent 20 years looking for efficiencies and effectiveness, we’re a natural partner for procurement teams. We’ve developed probably the most comprehensive range of analytical tools to understand the attitudinal and behavioural impact of sponsorship – and improve it.

But more importantly, because we’ve been there, in sponsorship. We know the challenges it offers, and the value it can bring. So our perspective is not reductive, it’s about making things work better.



In the 1990s, it was dotcoms. In the early 2000s, it was online gaming. Since 2010, China is seen as the cash cow of global sport and entertainment.

In partnership with Pico, the  role of our sponsorship consultancy is to help Chinese businesses to use sponsorship to expand internationally as intelligently and profitably as possible. In practice, this means we work hard to align sponsorship with your actual business plans and ambitions, and ensure your investment delivers measurable commercial value.


The first phase of Redmandarin CEO Shaun Whatling’s career was in the NGO sector, followed by a stint at The Body Shop and he has always stayed close to the relationship between business, society and the environment.

As a result, Redmandarin frequently offers pro bono support to NGOs and is very familiar with the different boundaries that businesses draw between their sponsorship and their ESG impact, with maximising comms value and generating brand uplift.



Growth figures fail to do justice to the global reach and relevance of gaming.

For brands, the focus has shifted from questioning its relevance to understanding the right way to access an ecosystem which lacks the well established form and structures of sport and entertainment.

To this end, Redmandarin have partnered with Livewire to offer you the strategic high ground, combined with detailed knowledge of the ecosystem of gaming and esports.

Together we offer you clarity, creativity, accountability and the confidence to know your investment will deliver against your objectives.

Game on.

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