Sponsorship consultancy has been our unique focus since 1999.
Redmandarin has now been advising the world’s largest and most ambitious companies on sponsorship strategy and practice, from Akzo Nobel to Volvo, for over 20 years – creating greater focus, building capability and driving effectiveness.
Our promise has always been to deliver objective, independent and best in class sponsorship consultancy – upstream of most sponsorship agencies, to ensure sponsorship is hardwired to commercial value.
Over the last 23 years, we have successfully delivered sponsorship consultancy to the world’s largest and most ambitious companies on sponsorship strategy.
We have advised clients on over US$4.3 billion of sponsorship rights fee investments across sport, culture, entertainment, the not for profit sector and communities.
Our client experience includes Unilever, Deutsche Telekom, Philips Electronics, Coca-Cola, Nissan, Siemens, Vodafone, Credit Suisse, Sony Ericsson, ABInbev, Ernst & Young, KPMG, Deloitte, and many more.
Redmandarin founders brought together senior expertise from the worlds of sponsorship and professional services.
Over time, our approach has integrated expertise, thinking and methodologies from brand management, analytics, employee engagement, advertising, ESG and psychology – to ensure our sponsorship consultancy services remain ahead of the field.
Our core offering – based on specialised Analytics, Strategy and Planning – drives effectiveness and commercial return across all our services.
You can read how we do this here
Our blog contains a rich exploration of many dimensions of sponsorship consultancy – from commercial strategy to brand identity.
(For most businesses, self-ambush is the greater risk) The FIFA World Cup in Qatar is rapidly approaching and as always conversation turns to ambush, as
British Cycling and Shell’s announcement of their eight year sponsorship hasn’t landed well. According to the PR, British Cycling and Shell will share a commitment
There’s certainly no shortage of posts out there on the web talking about sponsorship strategy. In fact, in the context of sponsorship, the word strategy
Sponsorship, impact and ESG used to be very remote companions – but now there’s a large role for sponsorship in both communicating and delivering impact.
