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    DRIVING SPONSORSHIP EFFECTIVENESS​​

    Unique analytics to underpin investment decisions
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    DRIVING SPONSORSHIP EFFECTIVENESS​

    Best in class strategy to ensure sponsorship drives ROI
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    DRIVING SPONSORSHIP EFFECTIVENESS​

    Sustainability planning to drive new energy in partnerships​
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    DRIVING SPONSORSHIP EFFECTIVENESS​

    Psychological frameworks to maximise impact and engagement
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    DRIVING SPONSORSHIP EFFECTIVENESS​

    Detailed ROMI analysis to define sponsorship value contribution​

WE ARE REDMANDARIN

GLOBAL SPONSORSHIP CONSULTANCY

Sponsorship consultancy has been our unique focus since 1999.  

Redmandarin has now been advising the world’s largest and most ambitious companies on sponsorship strategy and practice, from Akzo Nobel to Volvo, for over 20 years – creating greater focus, building capability and driving effectiveness. 

Our promise has always been to deliver objective, independent and best in class sponsorship consultancy – upstream of most sponsorship agencies, to ensure sponsorship is hardwired to commercial value.

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CLIENTS FROM
43 SECTORS
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67 CLIENT-GEOGRAPHIES WORLDWIDE
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$4200M RIGHTS-FEES
MANAGED
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$3500M ACTIVATION
BUDGETS MANAGED


LEADERS IN SPONSORSHIP STRATEGY

Over the last 23 years, we have successfully delivered sponsorship consulting to the world’s largest and most ambitious companies on sponsorship strategy.

We have advised clients on over US$4.3 billion of sponsorship rights fee investments across sport, culture, entertainment, the not for profit sector and communities.

Our client experience includes Unilever, Deutsche Telekom, Philips Electronics, Coca-Cola, Nissan, Siemens, Vodafone, Credit Suisse, Sony Ericsson, ABInbev, Ernst & Young, KPMG, Deloitte, and many more.

MANULIFE GLOBAL STRATEGY

MITSUI FUDOSAN OLYMPIC STRATEGY

COCA-COLA AND THE EPL

PASONA AND TOKYO 2020

OUR SPONSORSHIP SERVICES

Redmandarin founders brought together senior expertise from the worlds of sponsorship and professional services. 

Over time, our approach has integrated expertise, thinking and methodologies from brand management, analyticsemployee engagement, advertising, ESG and psychology – to ensure our sponsorship consulting services remain ahead of the field.

Our core offering – based on specialised Analytics, Strategy and Planning  – drives effectiveness and commercial return across all our services.

You can read how we do this here

RECENT WORK

RECENT POSTS

Brand
admin

British Cycling’s shell game

British Cycling and Shell’s announcement of their eight year sponsorship hasn’t landed well.  According to the PR, British Cycling and Shell will share a commitment

Read More »
Business
admin

Sponsorship, impact and ESG

Sponsorship, impact and ESG used to be very remote companions – but now there’s a large role for sponsorship in both communicating and delivering impact.

Read More »

TESTIMONIALS