Sponsorship consultancy has been our unique focus since 1999, a marriage of sponsorship strategy and management consultancy.
Over the years, we have integrated expertise and learnings from brand strategy, analytics, insight, employee engagement, organisational development and psychology to ensure our practice reflects the breadth and depth of contemporary commercial needs.
Our thinking, tools, methodologies and practice have been repeatedly refined in the light of the ever-changing commercial and corporate environment to ensure our offering remains vital, relevant and attuned to business needs.
Redmandarin has now been advising the world’s largest and most ambitious companies on sponsorship strategy from Akzo Nobel to Volvo for over 20 years.
We have advised clients on over US$4.3 billion of sponsorship rights fee investments across sport, culture, entertainment, the not for profit sector and communities.
We apply specialised Analytics, Strategy and Planning – to drive effectiveness and commercial return.
You can read how we do this here.
Sponsorship can touch audiences like nothing else.
It can transform consumer, trade and even government perceptions of a business.
It can cost-effectively prime a market for entry.
It can generate impressive shifts in employee engagement and performance improvement.
Done well, it can pay for itself in direct sales – many times over.
That’s our kind of sponsorship.
