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    GLOBAL SPONSORSHIP CONSULTANCY

    Psychological tools to understand consumers' unconscious preferences and maximise emotional impact
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    GLOBAL SPONSORSHIP CONSULTANCY

    Pre-conscious testing to guarantee sponsorship builds relevant brand associations
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    GLOBAL SPONSORSHIP CONSULTANCY

    Sustainability planning to drive new energy in partnerships​
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    GLOBAL SPONSORSHIP CONSULTANCY

    Best in class strategy to ensure sponsorship drives commercial value
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    GLOBAL SPONSORSHIP CONSULTANCY

    Data and psychological analysis and insights to ensure optimum efficiency

WE ARE REDMANDARIN

Sponsorship consultancy has been our unique focus since 1999.  

For over 20 years, we have been advising the world’s largest and most ambitious companies on sponsorship strategy and practice – creating greater focus, building capability and driving effectiveness. 

Now we’re upping the game, again, with a new range of services applying psychological laws and principles which maximise positive emotional impact.

We’re talking Head and Heart.

THE SCORE TO DATE

CLIENTS FROM
43 SECTORS
0
67 CLIENT-GEOGRAPHIES WORLDWIDE
0
$4200M RIGHTS-FEES
MANAGED
0
$3500M ACTIVATION
BUDGETS MANAGED
0

THE ORIGINAL SPONSORSHIP CONSULTANCY

Redmandarin was the original strategic sponsorship consultancy – and remains the best.

Why?

Because we’ve spent 20 years refining our practice, our methodology and our thinking. In many respects, re-defining sponsorship and sponsorship consultancy, to maintain and broaden our relevance to business needs.

And help our clients navigate the shortest and most effective route to success.

OUR SPONSORSHIP SERVICES

Redmandarin founders brought together senior expertise from the worlds of sponsorship  and professional services. 

Over time, our services have expanded to meet our clients’ needs and now we offer a wide range of unique services beyond our core offering of specialised Analytics, Strategy, Planning, and now Psychology.

Redmandarin sponsorship consultancy services offer unique depth in Olympic and Paralympic marketing, marketing procurement support, ESG and employee engagement.

Click below or here to read about specific services.

ANALYTICS
PROCUREMENT
STRATEGY
ESG
PLANNING
EMPLOYEE ENGAGEMENT
EVALUATION
OLYMPIC MARKETING

SOME CASE STUDIES

Global, local and Olympic strategies, ESG, and using sponsorship to drive internal Learning and Development.

MANULIFE GLOBAL STRATEGY

MITSUI FUDOSAN OLYMPIC STRATEGY

COCA-COLA AND THE EPL

PASONA AND TOKYO 2020

OUR TEAM

A Redmandarin Partner directly leads every single sponsorship consulting engagement. This brings our clients a wealth of technical expertise and experience – and our personal commitment to their success.

SHAUN WHATLING
SHAUN WHATLING Chief Executive Officer
With brand, rightsholder and NGO heritage, Shaun leads major client programmes, esp Olympics and ESG.
NEIL SMOUT
NEIL SMOUT Associate Partner
Leads on measurement and analytics - with over 20 years in Quant Dev at Global Senior Management level.
CHRIS ROE
CHRIS ROE Founder
An international management consultant for over 20 years, Chris leads major business consulting projects.
MATT STRACHAN
MATT STRACHAN Associate Partner
An international commercial operator with a track record of instituting impactful commercial strategies.
SCOT SMYTHE
SCOT SMYTHE Associate Director
Leads on Games-time ops and Olympic orientation - previously Senior VP at Visa Inc, responsible Olympic and Paralympic sponsorship.
HASS AMINIAN
HASS AMINIAN Associate Director
Vast media, production and marketing experience enables Hass manages our activation and our presence in APAC.
ADAM COLTHORPE
ADAM COLTHORPE Head of Operations
Adam ensures the translation of sponsorship strategies into successful activation planning and delivery.

OUR BLOG

Our blog contains a rich exploration of many dimensions of sponsorship consultancy – from commercial strategy to brand identity.

TESTIMONIALS