The sponsorship marketplace is largely defined by rights-holders who have integrated sponsorship revenue within their business model and actively seek sponsors.
Although this marketplace contains the major sponsorship assets within the worlds of sport, culture and entertainment, it does not represent the entire universe of partnership opportunity.
Buying ‘opportunities’ presented by sales agencies can be highly successful but does not guarantee sponsorships that address business objectives.
Our search service reviews the marketplace but also looks beyond for assets which are not officially ‘for sale’, but which offer strong ROI – below the tip or the ‘rights iceberg’.