Sponsorship strategy is all about making the right decisions.
And it starts with asking the right questions:
- should we be looking at sponsorship?
- what should we sponsor?
- how much should we invest?
- how do we make this work with our business model?
- what value should it generate?
- how do we build the business case?
- how do we make this work harder for us?
- are we really getting value from our investment?
In a sponsorship world full of opportunity, we help clients understand if and how they should be using sponsorship.
Effective strategy has four hallmarks, outlined in our blog Sponsorship Strategy : Building Competitive Edge.