OUR APPROACH

Our approach to strategic consulting

Sponsorship consulting is both simple – and complex.

At its simplest, it’s just another contract. A sponsorship can be bought or contracted, by anyone with the budget. Or, in the words of former Budweiser sponsorship supremo Tony Ponturo, anyone who ‘ponied up the money’.

But to work well, there are many levels of complexity to be mastered.

Our approach to sponsorship consulting is based on applying best in class analytics, strategic depth and detail of planning to the central challenges of effective sponsorship.

defining sponsorship, published in 2009, set out our vision and definition for sponsorship

The original strategic sponsorship consultancy

Redmandarin was the original strategic sponsorship consultancy – and remains the best.

Why?

Because we’ve spent 20 years refining our practice, our methodology and our thinking. In many respects, re-defining sponsorship and sponsorship consulting.

Adapting, evolving, integrating growing.

Constantly refining our understanding of sponsorship excellence – to pass on the benefits of this knowledge and expertise to our clients.

To help them navigate the shortest and most effective route to success.

Over the last 20 years, we have integrated the expertise, thinking and methodologies from business disciplines as diverse as brand management, employee engagement, advertising, ESG, analytics, organisational development and the psychology of perception and decision-making – to maintain and broaden our relevance to business needs.

a broad range of corporate expertise ensures that sponsorship relevance to business is maximised

Led by subject experts

A Redmandarin Partner directly leads every single sponsorship consulting engagement.

This brings our clients a wealth of technical expertise and experience – and our personal commitment to their success.

shaun
SHAUN WHATLING Chief Executive Officer
With brand, rightsholder and NGO heritage, Shaun leads major client programmes, esp Olympics and ESG.
Smoo_Fotor
NEIL SMOUT Associate Partner
Leads on measurement and analytics - with over 20 years in Quant Dev at Global Senior Management level.
chris
CHRIS ROE Founder
An international management consultant for over 20 years, Chris leads major business consulting projects.
scot
SCOT SMYTHE Associate Director
Leads on Games-time ops and Olympic orientation - previously Senior VP at Visa Inc, responsible Olympic and Paralympic sponsorship.

What makes Redmandarin unique?

Most of our clients would agree : working with Redmandarin is different.

We become part of your team – not just familiar faces, but deeply embedded within your business. Understanding your priorities, needs and challenges – but preserving the ability to think beyond and around traditional thinking.

Our thought-leadership is unparalleled within the industry.

Callum Murray’s interview with Shaun Whatling offers a good flavour of our agency. 

buil

24 YEARS OF FOCUS

deepening our understanding of sponsorship consultancy practice 

bss

UNIQUE IP

methodologies and tools adapted and refined to deliver absolute best practice

789

WISDOM WITH ENERGY

the wisdom to find the best solution, and know a shiny solution from a robust one

model

BUSINESS MODEL

 always predicated on client satisfaction, not turnover

 
partners

HANDS-ON PARTNERS

a highly experienced senior team who directly manage every account

global

GLOBAL FOOTPRINT

with offices in London, Dubai, Tokyo, LAX, Beijing, Sydney and Singapore

What's the business model?

The sponsorship industry consists mainly of sales and activation agencies. Their business models are largely based on 10 – 30% of client spend. The more you spend, the more they earn.

Our business model is based on your success.  We prefer our clients not to spend money, rather than waste it. The goal of sponsorship consulting is to make your investment work harder. We drive effectiveness across all investment decisions. We reduce wastage. We guarantee accountability.