WHO

Since 1999, Redmandarin has been delivering sponsorship consulting services to the world’s largest and most ambitious companies.

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CLIENTS FROM
43 SECTORS
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67 CLIENT-GEOGRAPHIES WORLDWIDE
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$4200M RIGHTS-FEES
MANAGED
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$3500M ACTIVATION
BUDGETS MANAGED

Over the last 23 years, we have successfully delivered sponsorship consulting to many leading global firms, creating greater focus, building capability and driving effectiveness.

Our client experience includes Unilever, Deutsche Telekom, Philips Electronics, Coca-Cola, Nissan, Siemens, Vodafone, Credit Suisse, Sony Ericsson, ABInbev, Ernst & Young, KPMG, Deloitte, and many more.

Redmandarin founders brought together senior expertise from the worlds of sponsorship and professional services. Over time, we have integrated expertise, thinking and methodologies from brand management, analytics, employee engagement, advertising, ESG and psychology – to ensure our sponsorship consulting services remain ahead of the field.

Our leadership team brings together unrivalled experience from rights-holders, agencies, NGOs and major global brands.

Pico, our global partner, has been operating in China for nearly 40 years. With listing on the Hong Kong stock exchange, Pico is already an established partner for many leading Chinese businesses, delivering sponsorship activation for brands such as MengNiu, VivoOPPO.

OUR TEAM

A Redmandarin Partner directly leads every single sponsorship consulting engagement. This brings our clients a wealth of technical expertise and experience – and our personal commitment to their success.

shaun
SHAUN WHATLING Chief Executive Officer
With brand, rightsholder and NGO heritage, Shaun leads major client programmes, esp Olympics and ESG.
Smoo_Fotor
NEIL SMOUT Associate Partner
Leads on measurement and analytics - with over 20 years in Quant Dev at Global Senior Management level.
nick
NICK WALFORD Senior Consultant
Leads rights-holder, media and content-led client work, ensuring multi-channel relevance and usability.
chris
CHRIS ROE Founder
An international management consultant for over 20 years, Chris leads major business consulting projects.
scot
SCOT SMYTHE Associate Director
Leads on Games-time ops and Olympic orientation - previously Senior VP at Visa Inc, responsible Olympic and Paralympic sponsorship.
Hass
HASS AMINIAN Associate Director
Vast media, production and marketing experience enables Hass manages our activation and our presence in APAC.
adam
ADAM COLTHORPE Head of Operations
Adam ensures the translation of sponsorship strategies into successful activation planning and delivery.
mario-bw-square
MARIO RAUTER Associate Director
Mario oversees Redmandarin’s brand inputs and activation planning.