TRANSPARENT PROCUREMENT FOR BETWAY

CATEGORY

ABOUT THIS PROJECT

Betway drew on Redmandarin’s expertise to assess and procure sponsorships of three La Liga clubs Redmandarin created a transparent process to assess, compare and negotiate deals with the three clubs. A stringent analysis of media coverage, in-stadia branding rights, fanbases and proposed costs was used to create a shortlist of five potential partners, with the client kept informed at every stage of the ensuing parallel negotiations. The result was three sponsorships, signed in July 2018, to drive Betway business in Spain and provide cost-effective content and exposure for Latin American and African markets. Total transparency and accountability to the client were hallmarks of the entire process.