Pasona became a Tier 3 Partner to Tokyo 2020 in March 2018 but Redmandarin had been contracted from September 2016 to help the business prepare for that moment. A key deliverable was our Learning Management System – a content and software package to ensure that employees have a single coherent view of the Partnership, in this case with Tokyo 2020.
For Pasona, this was particularly important. Pasona employed 5,000 staff, mainly in local offices spread across Japan – and a further 60,000 temporary staffers on their database. Scott Sato, the COO, understood the value in making the temporary staffers feel closer to Pasona by engaging them with the partnership.
The principle behind the Learning Management System is simple : instead of employees having to assimilate content from a wide range of sources, both internal and external, the LMS would present a single, coherent picture. Employees and staffers were incentivised to progress through the content – in fact, it became part of their performance assessment criteria – equipping everyone to share Pasona’s reasons for partnering, the commercial as well as the social benefit.
The LMS grew in scope and ultimately helped explain many facets of the Games that employees needed to understand – including many areas of practical value, such as where to see some public access events, the sports that Japan was likely to dominate, all carefully integrated with Pasona’s history and very specific values.
Uptake of the LMS was 100% and scores of employee testing of learning were also close to 100%. Along with our activation planning, the LMS helped Pasona provided a clear differentiator from another category partner, Recruit, resulting in high engagement scores from internal audiences.
