Fortunately, this is a need we had already foreseen, not just for Credit Suisse but for other clients. In response we had developed Redmandarin Arecibo. Arecibo provides a bespoke crawling operation to provide daily updates to a centralised news feed, supplemented by analysis and regular summaries.
The Arecibo platform was customised for Credit Suisse. Sponsorship activity filtered by competitor, geography and platform was captured automatically by Arecibo in 10 languages and content was personally curated by Redmandarin.
