The inaugural Green Football Weekend took place over the first weekend of February 2023 and cemented its fixture on the UK football calendar. Over 80 clubs took part in the inaugural GFW, including all the EPL, an amazing feat in itself …
Topical content mashed up with our longstanding interests : Olympic Partnership marketing, sponsorship effectiveness, impact and ESG, employee engagement, strategy, analytics and the psychology of sponsorship : sponsorship thought-leadership for the 2020s.
The inaugural Green Football Weekend took place over the first weekend of February 2023 and cemented its fixture on the UK football calendar. Over 80 clubs took part in the inaugural GFW, including all the EPL, an amazing feat in itself …
If you’re interested in the psychology of fandom, it’s worth taking a look at Eric Simons’ ‘The Secret Lives of Sports Fans‘. Simons is a journalist, author and diehard Cal Golden Bears fan who approaches the subject by trying to …
#2 in our Sponsorship 101 series aims to give a broad base understanding of sponsorship rights. When you think about the enormous range of rights-holders out there, from airports to zoos, it’s easy enough to imagine the enormous range of …
Please read this if you’re interested in how sponsorship changes brand perception.. This post wraps up a number of loose ends – so goes on a bit, sorry. Following a recent podcast, Ian Thompson, a sponsorship measurement expert, scoffed in …
There’s probably no better time to talking about sponsorship and attentive reach than in the days after a World Cup Final. But first kudos and appreciation to Tim Cairns, who recently directed us to the term attentive reach – a …
Sponsorship Rocks Not that we spend all Christmas watching TV – far from it. But a post on broadcast sponsorship does still seem somehow more fitting at this time of the year. We used to see broadcast sponsorship mainly as …
The Psychology of Sponsorship #5 The 5th in our series of posts on the psychology of sponsorship looks at the role of emotion in sponsorship. All these posts have largely revolved around the momentous realisation over the laast 20 years …
Out top 10 FIFA World Cup sponsorship ambushes to warm you up for Qatar. Everyone loves a bad guy.
The genie is out the bottle We weren’t alone in calling out the negative implications of Shell’s sponsorship of British Cycling last month – although perhaps in a small minority for taking a purely sponsorship lens to the issue. One …
Here’s our essential guide to sponsorship ambush. From the outside, it’s a scary subject. The large rights-holders talk a good game on sponsorship ambush and rights protection. Sponsors demand it. Because at every Olympics and every World Cup, there are …
(For most businesses, self-ambush is the greater risk) The FIFA World Cup in Qatar is rapidly approaching and as always conversation turns to ambush, as we eagerly anticipate Nielsen’s media release on how adidas and Coca-Cola were bumped down the …
Back in August, and not for the first time, Byron Sharp chose to undermine two voices which threaten his dominance in the field of marketing effectiveness – Les Binet and Peter Field. Our post, highlighting the ways in which sponsorship aligns …