The practical guide to sponsorship ambush
Here’s our essential guide to sponsorship ambush. From the outside, it’s a scary subject. The large rights-holders talk a good game on sponsorship ambush and rights protection. Sponsors demand it. Because at every Olympics and every World Cup, there are a host of irritating minor infractions : brands taking advantage of the timing of a […]
Sponsorship portfolio strategy
This article springboards off a great article by Francis Dumais, who identified six major variations of sponsorship portfolio strategy. Francis took the term sponsorship strategy and applied it very legitimately to the strategic choice facing brands around how they choose to structure their sponsorship investment, across portfolios or single properties. Each of these alternatives represents […]