Why you should sponsor FinLit – with MAIA
(Especially if you’re in FS) In 2015, we received an amazing brief from a UK High Street bank. It was to find or develop a platform capable of delivering social impact and building community engagement. With reach, relevance and salience. For a retail bank, that means community with a small c, ie communities the length […]
Good business?
The role for business, on the Cabinet Office flier on the Big Society, is modest and relatively feasible: protect the environment, improve skills and create jobs, support your community, improve quality of life and support small businesses… – no mention of sponsorship, very wisely. There’s also no mention of public private partnerships either, a concept […]