A culture of sustainable growth
In episode #326 of Unofficial Partner we spoke with Daniel Lambert, COO of Bohemian FC and Harry McCann of sponsor Dublin Bus. Bohemian FC is a member owned club from the Phisborough area of Dublin famous for its uncompromising stance on values. Having gone to the brink of insolvency with the prevailing commercial model for […]
Shared values in sponsorship
Looking for partners with shared values is a popular ambition these days, as rights-holders respond to increasingly values-conscious social audiences and the recognition that sustainability is less of a discretionary position. In episode #326 of Unofficial Partner we spoke with Daniel Lambert, COO of Bohemian FC and Harry McCann of Dublin Bus, a main sponsor […]
The Paralympics come of age
The IOC’s signature on the landmark agreement with the IPC in Sydney 2001, linking the hosting of the Paralympic Games and the Olympics, was both hugely generous and characteristically far-sighted. In exchange for abnegating their sponsorship rights and accepting a flat capped contribution from each Games, the IPC gained the guarantee of association with the […]
Changing the game
Jean Noel Kapferer, in his comprehensive tome Strategic Brand Management, talks of brand as a conditional asset, and it’s one of his most helpful phrasings, suggesting as it does, that the value of the brand asset depends largely on what businesses do with it. The same is of course true of sponsorship: it’s a very […]