So your sponsorship evaluation budget is tiny…

Why are sponsorship evaluation budgets so tight? There’s not an agency that doesn’t subscribe in principle to the importance of sponsorship evaluation – but relatively few brands that set sponsorship evaluation budgets commensurate with investment. Of the brands which evaluate, the majority rely either on syndicated rightsholder research or run moronic surveys of the kind […]

Sponsorship measurement and logic models

We won’t pretend : this article on sponsorship measurement and logic models fails every element of originality except one. It’s 99% based on a great article from Financier Worldwide by Paula Papp, Laura Petschnig and Kalina Kasprzyk from Frontier Economics on measuring innovation. The parallels are overwhelming so we’ve wholeheartedly plagiarised their article, with great […]