The majority of sponsorship doesn’t work
The following text is from an interview with Martin Lindstrom for the book ‘Defining Sponsorship‘. Martin is a ‘brand futurist’, the CEO and Chairman of LINDSTROM company, and Chairman of BUYOLOGY INC, advising companies including Nokia and McDonald’s. His brand-building shows attract 800,000 people across the world. He has written many books, including ‘Buyology‘. ‘The […]