Since 1999 we have:
- advised 32 of Europe's largest 100 businesses
- overseen $4 billion of sponsorship investment
- saved our clients $500m through effective procurement
- improved business yield across $1 billion of activation spend
The Red Thread
The monthly e-newsletter from Redmandarin with our latest opinions and resources...
Redmandarin is now pleased to be offering advisory services to Partners of major events including Olympic Games, Paralympic Games, World Cups, at every stage of Partnership, deploying subject experts with multiple major events experience to deliver award-winning campaigns.
Nick Walford considers the impact for sponsorship of Proctor and Gamble’s Chief Marketing Officer, Marc Pritchard’s, groundbreaking presentation on viewability, supply chain transparency, fraud, and measurement verification.
The World Athletics Championship is said to be the third largest sporting event worldwide after the Olympics and the FIFA World Cup. Despite this, athletics is estimated to attract merely 1-2% of global sports sponsorship revenue this year. Why this disparity?