Since 1999 we have:
- advised 32 of Europe's largest 100 businesses
- overseen $4 billion of sponsorship investment
- saved our clients $500m through effective procurement
- improved business yield across $1 billion of activation spend
The Red Thread
The monthly e-newsletter from Redmandarin with our latest opinions and resources...
Redmandarin is now pleased to be offering advisory services to Partners of major events including Olympic Games, Paralympic Games, World Cups, at every stage of Partnership, deploying subject experts with multiple major events experience to deliver award-winning campaigns.
We were a little surprised when we saw the IOC was planning on reforming its Rule 40. Rule 40 currently imposes commercial purdah on Olympians for nearly a month around the Games, preventing any use of name or likeness in association with non-Games partners. This reform is potentially radical
The World Athletics Championship is said to be the third largest sporting event worldwide after the Olympics and the FIFA World Cup. Despite this, athletics is estimated to attract merely 1-2% of global sports sponsorship revenue this year. Why this disparity?